Logos, Identities and Brands.


While doing research on such, youtubing (verb?) this and that. I was hit with a memory of Virgin Interactive. The ident they used in Dino Crisis, if you’ve got your volume up it can get pretty intense, but it looks something like this…

Holy crap, 10 year old me didn’t even know what hit him.
It’s hard enough trying to find the names of people that worked with Virgin Interactive, let alone finding out if they actually did or didn’t have anything to do with the Ident creation phase. Given that it was made 20 to 30 years ago, it’s not surprising that these people are hard to find, they probably don’t even remember this. Shame really because it’s a memorable Ident.

As time went on, generations advanced, and KOEI sprang to mind. For all you dynasty warriors fans out there…

Simple, elegant, and not at all traumatising to a younger audience. It seems Idents rely quite heavily on the little jingle sound they make.

Jumping back further now to Team Andromeda, only watch the first minute or so.

Another simple design. Thrown in with all the gameplay images, it’s pretty good.

The original PS1 start-up sequence sings a right tune for the nostalgic kid in you.

A little bit on the noisy/wordy side. Got to put all those disclaimers and copyright notices in somewhere I guess.

However, once they got the PS2, it seems they didn’t want to be quite so loud or flashy anymore.

Just a little “WAOHM” sounds plays. Nice and understated.

Even Sega Saturn, which was meant to be a competitor for the PS1 put in a bit more flash with it’s intro…

Alas, for all it’s flair and pinache, Sega didn’t survive another bout in the hardware generation.

This one strikes a pretty resonant chord;

Easily memorable, the roaring lion is rather iconic.

I find though, with idents that don’t have sound and that aren’t animated, they aren’t so easy to remember. Bad Robot can be recalled because of the children chorusing “Baaaaad Roh-buht!”

I tried to remember one of the companies that produces family guy (Fuzzy Door Productions) it only came to mind because I paid attention that one time after the credits once, then the 20th Century Fox Ident played.

No one stood a chance. I’m pretty sure everyone knows the theme by heart.

While we’re on family guy though… Underdog Productions.

Not one you’ll forget soon, perhaps that’s why they chose it.

To sum up so far, a defining point in making an ident memorable is definitely the accompanying soundtrack

Some quotes;

“Design is thinking made visual.”

“Work? It’s just serious play.”

“I want everything we do to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client thinks it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares.”

“There is nothing glamorous in what I do. I’m a working man. Perhaps I’m luckier than most in that I receive considerable satisfaction from doing useful work which I, and sometimes others, think is good.”

“Symbolize and summarize.”

“Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.”

“Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you’re timid about it. But often, this turns out to be the best idea of all.”

“Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the possibility of failure.”

“I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent.”

“The most stimulating source for a solution to a problem comes from the problem itself. This is the real source—the problem defines the solution. It is when you look at what other people are doing that you are liable to come up with a stereotyped answer to your problem. Each problem contains unique elements. No problem is exactly like any other. The only way you can find a good answer is to clearly understand the question. You can’t find the answer by using somebody else’s answer to another question. I am not even saying this is bad. It is merely untrue. It is not so much a moral issue. It just doesn’t work!”

Saul Bass, Logo Designer

(Taken from http://www.logomaker.com/blog/2012/11/26/10-quotes-about-logo-design-from-saul-bass/)


Logos, Identities and Brands.

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