Examples of typography and semiotics.

Example 1: Blues Brothers poster

I only had to type in “Saul Bass” and this came up in the images. The hat and sunglasses placement instantly displays the height relationship between the characters. Just like that, the garish orange hits the eye it’s impossible not to see it. John Belushi’s smaller height allows room for tagline as well, which on it’s own, isn’t very funny, but make sense when given the context of the film.

The typeface almost seems messy, with U’s sitting within the L’s, the columns of the H aren’t symetrically lined up either, sometimes towering of upper case T’s, which as we are taught in primary school, shouldn’t be the case. However, this uneven handwriting certainly catches the eye.

Example 2: Vertigo poster

I’ve noticed the very blocky text style, the C’s and O’s are practically square shaped with hard right angles. I’m more focused spiralling pattern in the dead center. It’s design gives a vortex-like impression which our silhoutted figure is falling into, a perfect metaphor for the symptoms of vertigo themselves (dizzyness, loss of awareness, panic attacks.)

Not so easily noticable is the the female outline that’s with the silhouette, I had to look twice to clearly see it. The question this poster evokes is, are they falling together? Or is she pulling him along with him, the way it’s drawn shows that she is placed behind him in the picture.

Example 3: Rear Window poster

A poster that doesn’t use bright orange to catch the eye, the font is a little askew, it’s not parralellel with itself. The overlapping circles in the centre represent pair of binoculars, making the audience themselves to feel like the voyeurs. A person using a pair of binoculars could’ve been used, maybe staring directly at the viewer to unsettle them, but a first person style was used. Making the viewer feel directly uncomfortable with themselves.

Examples of typography and semiotics.

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