Typography

What is Typography?

Good typography is never noticed. The above article is quite wordy but contains very useful information on the definitions of type and the different styles used. However, I’ll note the bottom section here:

Tips.

Information Hierarchy

When planning your design, it’s important to work out how you’re going to identify hierarchy and structure. How big or how bold should the title/headline be? What about sub-headings, body copy or figure captions?

Also consider that using different typefaces can help you create distinctions between different text levels. Many successful publications combine different typefaces to create both classical and contemporary layouts.

Creating a logical hierarchy in your designs make them easier to scan and read.

Select Typefaces That Support the Theme

Thinking about the theme of your design while you choose your typefaces will help you make decisions. After the often lengthy — but very enjoyable — job of short-listing typefaces, justify your choices by assessing them against your theme.

Get Familiar

The more you do something, the better you get at it. This being the case, you should try to experiment with typography as much as possible. Immerse yourself in the subject. (I have included a short list of books and sites to check out at the end of this guide.)

Look at the portfolios of designers you admire, and study how they use typography to create great work. Take note of typefaces that appeal to you and how you might use them in your own work.

Get familiar with the art and science of typography; there is nothing that instills confidence in your decisions like knowledge. Being able to talk through your decisions confidently and clearly with the full support of your craft behind you is very important.

Use Your Own Judgement

While some of the rules I’ve discussed earlier seem rigid, at the end of the day, you should use your better judgment. Setting type is an art form as much as a science.

While we have talked about some of the rules about typography, it’s important to realize that each job is different. A double spread, a web page, a business card, a letterhead — each have their own objectives and considerations.

While the rules we’ve covered can be a good starting point, outside influences such as the surrounding design, identity guidelines of the company and client approval can alter how you need to set the type.

Above all, what really matters is that the design works.

Typography Is Everywhere

Type is a component of design that’s ever-present in the world around us. Road signs, magazine covers, posters, TV ads, film intro sequences — you don’t have to look far to find typography.

When you look at type, think about what you’re looking at and why it’s the way it is. Soon, you will notice the minor nuances of setting type that often make a big difference between good and bad typography.

 

What is a typeface?

Think of a typeface as the ‘design’ of the design of the alphabet, the shape of the letters that make up the typestyle. The letters, numbers, and symbols that make up a design of type. So when you say “Arial” or “Garamond” you’re talking about a set of letters in a specific style, a ‘typeface’.

What is a font?

Think of a font as the digital file that contains/describes the typeface. Think of the font as a little piece of software that tells the computer and printer how to display and print the typeface.

 Read more: http://www.thefloatingfrog.co.uk/tips-tricks-tutorials/what-is-the-difference-between-a-font-and-a-typeface/#ixzz2yOCwCvua

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Typography

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