developing the air beam advert further

While I’m waiting on voice actors to get back to me to finalize the air beam advert, I began making some rough sketches for my next assignment. Which was to adapt the advert into something that would appeal to a young audience. It doesn’t have to remain as an advert, but the premise should stay the same. Broken down pick-up truck, big green beam of energy but it has to appeal to a young audience. Whatever the case, I needed to have a young character in it that could be related too.
Storyborakdn

I drew inspiration from the Last of Us for the father figure in this one, you can definitely see a great deal of Joel in there. The child doesn’t look nearly as young as I would like her to appear, especially not young enough to be attached to a teddy-bear backpack. Perhaps it was a gift from her dad, but the two aren’t really close and the dad doesn’t really know what to get a pre-teen child. She keeps it anyway for it’s use for storage.

Storyborakdn

Clothing still needed to be decided as well, I opted for uncomplicated stuff more for practicality over style, hoodies and jackets for warmth. The father figure might be wearing a shirt under his hooded jacket to denote that he’s a blue collar man. Though he needs to dress warm, he also needs to be presentable for whatever his profession may be. His jacket sleeves rolled up to imply that he’s a hard worker that’s not afraid of getting his hands dirty.
Storyborakdn

Having the two characters interact was important just to obtain size differences and scale if nothing else.
Storyborakdn

I began storyboarding a narrative of how events transpire that lead them to the Beam.
Storyborakdn

Already, I decided to get rid of the ‘rev drop’ and ‘foot pedal’ screens, instead I’ll be using a flat tyre mechanic for the vehicle break down, simply because it’s a lot easier to fix a flat tire then to determine what’s wrong with a faltering engine. It also makes for a good opportunity for a bit of faster pacing when the tyre pops.

Storyborakdn

It’s a bit unclear, but the truck skids to a halt, the child awakening from all the commotion. The man get’s out and begins to change the tyre, the girl, somewhat bored and curious steps out to look at what he’s doing, then to look at the environment around them. Suddenly, she sees a green glow coming from the ridge above. I should’ve specified, the scene is taking place at night, for an atmosphere with a creepier overtone and to make background creation a bit easier. The creepy atmosphere should make for a nice contradicting flow on the story.

Storyborakdn

So, the child climbs the ridge, her bear backpack and all. She comes across the beam and it reacts to her presence, narrowing and focusing, causing the rocks and the girl to float helplessly into the air, the vibrating hum of the beam intensifying as this happens. The final shot being a zoom in on the bear back pack, we see it blink before we cut to black. The title credits appear “The Beam” followed by “Coming Soon”.

And just before it ends we get a small glimpse of what follows;
Storyborakdn

What does it mean? Everything and nothing. The girl now has a sentient bear back pack capable of changing it’s size. Not far different from Jake and Finn from adventure time. What adventures will they embark on together? What challenges and obstacles would they overcome?

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developing the air beam advert further

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